You have something to offer, so what’s stopping you from launching a service online? Don’t overthink it and let me explain.
Launching a new service online can feel a bit like finding yourself in the cockpit of a plane with no flight experience.
Yes, you can panic but you’re never alone, there are a lot of tools and people who can help and guide you if you’re willing to ask. So… ask!
Why launching an online service is worth it
In the olden days, setting up shop meant hefty overhead costs and limited reach. But thanks to the internet, you can now unlock a global audience with just a few clicks.
You can think of it like a magical portal; one that transports you from your local village or city to a worldwide marketplace. The best part? You can run this entire operation from the comfort of your home.
Set yourself up for success
Okay, so you decided which service you’d like to launch, perfect. Now, let’s start.
First ask yourself, who exactly needs this service? And don’t think about someone who might like it, think about the person who desperately needs it. What does this person like? What are their online habits? Any pain points? Are they lurking in the shadows of Reddit forums? Trying to figure out TikTok? Or seeking wisdom on LinkedIn?
After identifying your target audience, set achievable goals for your service and choose the metrics that will measure your progress. What does success look like in 3 months? A year? Do you aim to reach a specific number of clients? Generate a certain amount of revenue? Earn positive feedback from X satisfied customers?
Choose metrics that resonate with your vision and track your progress diligently. Write all of this down, don’t just think about it.
Equipping yourself
Your website is your online HQ, where potential clients come to see what you’re all about. Make sure it’s easy to navigate (think user-friendly, not labyrinth!), mobile-friendly (because everyone’s on their phones), and fast-loading (patience is a virtue, but let’s not test it).
We recommend Linka for this, easy-to-navigate, fully customizable, and budget-friendly.
When it comes to social media don’t spread yourself thin by trying to be everywhere. Pick the platforms where your target audience is most active and use them to your advantage.
Share valuable content not just your specific service (I’m sure your service is awesome and valuable but people don’t want to see only promotional content all the time), engage in conversations, showcase your expertise, and lead them to your service or site.
Pricing
Finding the sweet spot between what your service is worth and what your target audience is willing to pay can be tricky. This is where you analyze what others are doing and how successful their strategies are. How much are your competitors charging? What’s their structure?
*HOT-tip: Consider offering a basic or extended version of your service to cater to different budgets
It’s go time!
The day has arrived to unveil your service to the world! But simply publishing your website isn’t enough. You need a launch plan that gets people talking. Tease your service on social media, your website, and through email marketing. You need to build anticipation.
Everyone loves a good discount. Offer introductory discounts, limited-time promotions, or special bonuses for early birds.
This will happen but don’t get discouraged
People may criticize whatever service you put out there, maybe for the content, your promotion strategy, the price, or even the font you chose for the listing. Don’t worry about it.
I’m not telling you to silence feedback but be careful who you listen to. You need to actively ask and engage with the people who are either paying or showing interest in your service, those are the ones whose feedback is going to help you grow and be better.
Sometimes, a small tweak to your service or pricing can make a big difference in client satisfaction and success rates, you just need to ask, and obviously, listen. Be open to feedback and willing to adapt.
You read everything but now… what??
Launching your online service doesn’t have to be a one-man show. Having the right tools and support system can make all the difference.
Lucky for you, Linka offers an all-in-one toolbox for launching and growing your online service. It helps you attract clients, keep them engaged, and turn them into paying customers, all under your own branded roof.
If you’re looking for the right companion, guide, and assistant for your journey, then this is the best the internet has to offer. Plus it’s a great networking platform. Again, don’t overthink it. Check it out first!